Marketing Managers

Job Summary

Advertising, Promotions, and Marketing Managers develop ideas and strategies to develop the interest of persons in a particular organization, project or product. They work in tandem with organization heads or other staff to discuss budgets, prospective marketing plans and the choice of marketing media.


Advertising, Promotions, and Marketing Managers generally carry out the following duties:

  • Meet with department heads or staff to fine tune the financials, marketing plans and advertising media choices

  • Plan methods of promotion such as specials, coupons and sales

  • Plan which forms of media are best suited for advertising the client

  • Conduct research on customer and business opportunities for advertisement possibilities



A bachelor’s degree is generally required. A level of work experience in the field or related fields is typical of Advertising, Promotions, and Marketing Managers.

In order to test Advertising, Promotions, and Marketing Managers effectively, employers usually administer the IQ cognitive test which analyses the individual’s general IQ, learning ability and potential level of performance. The work ethics personality test can also be administered to determine the individual’s response to the position.The microsoft office test, the business intelligence test to test an individuals' proficiency in office tools and general business intelligence.


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Advertising, Promotions and Marketing Managers

Job Facts

2018 Median Pay
$132,620 per year, $63.76 per hour
Entry level qualification
Bachelor’s Degree
Number of jobs in 2016
Expected Growth rate (2016 – 26)